The team at Bigfourth.com specializes in top-notch Google AdSense and Ad Exchange optimization and management to maximize website publisher revenue. In this comprehensive content we detail how to get Google AdSense approval, creating high-quality, engaging websites with great user experiences is crucial for eligibility and monetization success.
Getting Your Website AdSense Ready
Getting your website ready for Google AdSense approval is crucial to start monetizing your content. A quality website with great user experience increases your chances of getting approved faster. This section covers tips to make your website AdSense ready.
Create Quality Content
Providing valuable content to users is key for AdSense eligibility. Google wants to display relevant ads on websites users actually find useful.
Quality content should:
- Be original and informative
- Engage readers
- Answer audience questions
- Have a consistent writing style and tone
For a cooking website, create recipes, tips, and advice valued by home cooks. Unique content keeps visitors returning.
To establish legitimacy, include:
- An About Us page
- A Contact Us page
- A Privacy Policy page
Avoid targeting under 18s or violating Google publisher policies. Copyrighted or copied content also risks rejection. Original high-quality content aligns with AdSense guidelines.
| Content Type | Examples |
| Informational | Tutorials, how-tos, explanations |
| Educational | Courses, lessons, skill-building |
| Entertaining | Stories, anecdotes, humor |
| Opinion | Reviews, commentary, essays |
Have Website Policies
Essential policies for AdSense readiness are:
About Us
Introduce your website, cover:
- Purpose
- History
- Values
- Team
Help visitors trust you.
Contact Us
Make contacting easy by including:
- Contact form
- Phone number
- Office address
Privacy Policy
Explain handling of:
- Data collection
- Data usage
- Data sharing
Assure visitors their privacy matters.
Adhere to Google’s content policies – no adult content, illegal activities, violence, hate speech, etc.
Improve User Experience
Optimizing user experience signals quality to Google AdSense.
Make pages load faster
- Compress images
- Minify code
- Enable caching
Mobile friendly responsiveness
- Test on all devices
- Adjust layout/content
Avoid problems like:
- Broken links
- Missing pages
- Redirects
- Downloads
Frustration risks losing visitors.
Build Organic Traffic
Organic traffic comes from visitors naturally finding your content helpful and keeps returning.
Avoid fake traffic from:
- Paid ads
- Link exchanges
- Click farms
Try content optimization tips like:
- On-page SEO
- Keyword optimization
- Alt text
- Meta descriptions
Quality content and solid SEO builds lasting organic traffic.
Getting your website AdSense ready takes effort but achieves real monetization. Leverage quality content, clear website policies, user experience optimization and organic traffic growth – core areas where websites must excel for Google AdSense approval. Follow this comprehensive guide to prep your website for Google’s AdSense program eligibility.
How to Set Up a Google AdSense Account
Once your website is ready for monetization, it’s time to set up your Google AdSense account. This crucial step enables you to display ads and earn money.
Sign Up for an Account
Setting up a Google AdSense account is free and easy to do:
- Go to the AdSense sign-up page.
- Click Get Started.
- Log into your Google account – you can only have one AdSense account.
- Enter the website URL you want to monetize, or select I don’t have a site yet.
- Choose if you want personalized tips and information from AdSense.
- Select your country for payment details and tax purposes.
- Agree to the AdSense Terms and Conditions.
Once signed up, you’ll access the AdSense dashboard to manage your account.
Submit Site for Approval
To display ads and earn money, your site needs Google AdSense approval:
- In the Sites section, click Let’s go.
- Choose the type of ads to show – Auto ads, responsive ads, etc.
- Copy the ad code snippet.
- Paste the code on every page you want ads to appear. Place it in the <header> section.
- Click Request Review.
The Google AdSense approval process examines your site’s content quality, design, policies and user experience. Make sure it’s fully optimized to get approved faster.
Initial Google AdSense approval Steps
- Sign up for AdSense account
- Choose country for payment details
- Accept Terms and Conditions
- Add site for review
- Paste ad code
- Request review
Getting your AdSense account set up is important but Google AdSense approval lets you actually earn money. Use this guides’ tips to create a quality website aligned with AdSense policies, prompting faster Google AdSense approval.
What Happens After Submitting Your Site
After submitting your site for review, here’s what happens behind the scenes:
- Google’s specialists thoroughly review your website pages.
- They examine the content, design, navigation ease, speed, etc.
- Policy and terms compliance are checked, like age-appropriate content and privacy policy.
- Your site’s overall ability to engage visitors meaningfully is assessed.
This process aims to evaluate if your website meets the standards of being part of AdSense. If approved, you can start displaying ads and earning revenue.
If rejected, review the feedback and make improvements before reapplying. Common reasons for rejection include:
- Insufficient content
- Low-quality content
- Poor design
- Heavy ads
- Broken site features
Meeting requirements and creating an exceptional user experience is key to Google AdSense approval. Keep refining your website and try again until successful.
Activating Your Google AdSense Account
Once your AdSense account is set up, you need to activate it before you can start displaying ads and earning money. This guide covers the steps for activation.
Enter Your Payment Information
To receive earnings, you must connect your payment details to your AdSense account.
- In the Payments section, click Enter information.
- Choose account type:
- Individual
- Business
- Accurately enter your:
- Full name
- Address
For businesses, provide company details and point of contact.
- Based on your location, add a valid phone number starting with the country code.
- Get a verification code via text or voice call and enter it.
- Click Submit.
Correct payment information ensures you get earnings without issues.
Preview Ads on Your Site
See how ads will look on your approved pages before going live.
- In the Ads section, click Explore.
- View ad preview showing positions and types.
- Enable Auto ads for automatic placement.
- Click Apply to site when done.
This gives insight into visitor experience with ads enabled.
Connect Site to AdSense Account
Linking your site lets Google review, approve, and insert ads.
- In Sites, click Let’s go.
- Copy the ad code.
- Paste the code on every page needing ads. Insert within <header> element.
- Click Request review so Google can evaluate your site.
| Step | Action |
| 1 | Get ad code |
| 2 | Paste code |
| 3 | Request review |
Once approved after review, ads will appear on your pages automatically. If rejected, fix issues highlighted in the feedback and reapply.
After Submitting Your Site
The Google AdSense approval process examines aspects like:
- Content quality – Well-researched, engaging, and useful
- Design – Professional look and easy navigation
- Speed – Fast load times
- Policies – Clear privacy policy and terms of service
- Audience fit – Aligns with target visitor interests
Meeting eligibility criteria gets your site approved to display ads and access analytics for optimizing performance.
Key indicators determining Google AdSense approval status:
- Sufficient text content
- Licensed media usage
- Legal policies published
- Targeted traffic quality
- No excessive ads
Keep improving weak areas until your site reaches the level for inclusion in AdSense.
Start Monetizing Your Content
With your Google AdSense account activated and site approved, you can begin:
- Displaying text, display, and video ads
- Earning money when visitors view, click or interact with ads
- Accessing metrics to enhance ad performance
But first, your website needs to pass the comprehensive Google AdSense approval process assessing quality, policies, and legitimacy. Optimizing all aspects is vital for AdSense eligibility.
Once authorized, ads will automatically appear on your pages. Now you can start benefiting from relevant advertising and finally monetize your high-value content through Google’s AdSense program.
Creating Quality Content for AdSense
High-quality content that engages users is vital for Google AdSense eligibility. Your website needs valuable info worth showing ads on.
Align with Google Publisher Policies
Creating content adhering to Google’s publisher policies is crucial when applying for AdSense.
Google strictly prohibits:
- Copyrighted or plagiarized content
- Harmful content like malware
- Violent, dangerous or illegal content
- Hate speech targeting protected groups
Ensure your content is:
- Completely original
- Free from copyright infringements
- Legal, ethical and safe
- Respectful without attacks or hate
Have Sufficient Posts
Before applying for AdSense, ensure your site offers enough content. Google won’t approve sites with just a few low-quality posts.
Avoid thin content like:
- Placeholder text
- Short product descriptions
- Scraper site content
Quality content should:
- Answer audience questions
- Share unique insights
- Teach relevant skills
- Tell engaging stories
Well-researched, useful content encourages social shares and links, building credibility.
| Metric | Minimum |
| Posts | 15+ |
| Word count | 300+ per post |
| Media | Images & graphics |
Valuable content signals your expertise and trustworthiness.
Craft Optimal Content
Creating content that engages visitors and aligns with Google AdSense policies should focus on:
- Legally using media – only utilize images, videos and audio you have the rights to
- Researching thoroughly – provide accurate information from reliable sources
- Crafting compelling stories – use descriptive language and emotion to hook readers
- Building expertise – establish yourself as a thought leader in your niche
- Entertaining uniquely – develop a distinctive voice and style
Keep refining your content quality before applying. Remember, Google wants to put relevant, high-quality ads on sites visitors actually find useful – so make sure yours meets that bar.
Optimizing Your Website Design for AdSense
A professional, user-friendly website design improves your chances of Google AdSense approval. Ensure your site offers a great experience.
Have About and Contact Pages
Include essential pages establishing you as a legitimate business.
About Us
Cover your:
- Brand story
- Mission
- Values
- Team
Help visitors trust you.
Contact Us
Make it easy to get in touch by listing:
- Contact form
- Phone number
- Office address
Contactability builds credibility.
Create a Privacy Policy
Respecting privacy is key for eligibility. Explain:
- What data you collect
- How it’s used
- Who it’s shared with
Assure users you respect their information.
Ensure Your Site Isn’t Banned
To maintain AdSense eligibility, prevent your site from being banned by:
Having quality content
Using honest advertising
Avoiding excessive ads
Monitoring site activity
| Reason | Effect |
| Copyright issues | Site banned |
| Invalid clicks | Account banned |
| Multiple rejections | Blocked from reapplying |
Continually comply with policies.
Make Your Website Appealing
- Use attractive color schemes
- Display readable fonts
- Feature quality images
Prioritize a clean layout, easy navigation and strong functionality. Confirm mobile responsiveness.
By optimizing website policies, design and legitimacy, you create trust and value for visitors – making your site appealing for Google AdSense approval to potentially display relevant ads on.
Optimizing Your Website for AdSense
Fine-tuning your website’s speed, navigation and traffic generation improves user experience – a key Google AdSense approval eligibility factor.
Improve Website Loading Speed
Slow load times frustrate visitors.
Optimize with:
- Compressed images
- Cached pages
- Minimized code
- Reduced redirects
Faster speeds enhance user experience.
Ensure Clear Navigation
Visitors should easily find:
- ♦️ Main menus
- ♦️ Content categories
- ♦️ Contact information
- ♦️ Link and button destinations
Avoid clutter overwhelming users.
Increase Organic Traffic
Naturally attract visitors with:
- On-page SEO
- Shareworthy content
- Social promotion
- Guest posting
Traffic growth aligns with AdSense goals.
| Tactic | Effort | Results |
| Blogging | Medium | Long-term growth |
| Social media | Easy | Quick gains |
| Link building | Hard | Gradual improvements |
Why Optimization Matters
fine-tuned website signals your dedication to creating an exceptional user experience – making your site enticing for Google AdSense approval to potentially display relevant ads on.
Continuous improvement of website speed, navigation, and organic traffic takes effort but pays dividends in the form of:
Increased user engagement
Lower bounce rates
More pages visited per session
By making your site faster, easier to navigate and magnetically attractive through optimization, you prompt Google to showcase ads to your growing, satisfied audience – inching closer to Google AdSense approvall.
Removing Other Ads for AdSense
If you want to display Google AdSense on your website, you need to remove other advertisements first.
Why Eliminate Rival Ads?
Multiple ad networks clutter sites for visitors.
Google avoids approving sites saturated with competing ads.
Removing other ads or promotional material creates a clean, distraction-free experience.
This increases your chances of Google AdSense approval.
How to Professionally Disengage Other Ads
Temporarily pausing ads is preferable to immediately removing them to retain publisher relationships.
If allowed, initiate a temporary hold rather than permanent cancellation.
Specify the timeframe you intend to test AdSense as the sole advertising, like 3 or 6 months.
Over this trial period, monitor:
- Your Google AdSense performance
- Revenue difference between ad platforms
You can then decide whether to:
- Continue only with AdSense
- Return to your previous ad platform
- Use both depending on performance
Regain Website Control
Partnerships allowing third-party ads on your site relinquish some control.
Choosing your own ad types and placements with AdSense gives you greater command over:
- Visitor experience
- Page speed
- Design layout
- Content alignment
Carefully eliminating rival ads clears room for AdSense and reinstates authority over your website.
Maximize Google AdSense approval Chances
While removing ads risks initial revenue loss, creating a clean, professional website boosts Google AdSense approval chances.
This fidelity indicates you’re serious about aligning with Google.
Combined with optimizing site speed, content, and engagement, solely showcasing AdSense also maximizes earnings potential.
Temporarily test a single ad platform to judge if Google AdSense is the ultimate choice for monetizing your website through relevant display ads.
Crafting Quality Content for AdSense
Creating unique, valuable content is vital for Google AdSense eligibility. Your website needs informative content actually worth showing ads on.
Ensure Content is Interesting
Well-written, engaging content that answers audience questions is crucial.
Avoid thin content like:
- Scraper site articles
- Short product descriptions
- Placeholder text
Make content interesting by:
- Solving reader problems
- Satisfying knowledge gaps
- Entertaining uniquely
Useful Post Types
| Type | Examples |
| Informational | Tutorials, explainers |
| Educational | Courses, lessons |
| Opinion | Commentary, reviews |
Offering original insights through various post types keeps visitors returning.
Have Clear Site Navigation
Readers should easily navigate your site.
Menus must clearly indicate page content destinations.
Layout design should enable effortless movement between sections.
⚠ Avoid clutter overwhelming users.
Clear navigation improves site exploration and pages visited.
Establish Your Expertise
Showcase knowledge and skills proving your authority on a topic.
Answer common audience questions with thoroughly-researched content.
Share technical processes you have mastery over.
Explain complex concepts simply from experience.
Establishing expertise earns site visitor trust and loyalty.
Crafting top-notch content demonstrating genuine authority entices engagement – making your site alluring for Google AdSense ads.
Avoiding Fake Traffic for AdSense
Preventing fake traffic is crucial for maintaining Google AdSense approval eligibility. Traffic quality directly impacts approval and earnings potential.
What is Fake Traffic?
Fake traffic artificially inflates site visitor numbers through deceptive means, like:
- Bots and scrapers
- Paid services
- Click exchanges
- Click farms
This traffic doesn’t convert or actually engage.
Why Fake Traffic Damages AdSense
Google AdSense prohibits any fake traffic tactics, including:
Repeated manual clicks
Click-generating tools
Bots
Violations prompt swift banning from the program and forfeited earnings.
Prioritize Organic Traffic
Organic traffic stems from real visitors naturally finding and continuing to return to your content.
Gain organic traffic through:
- Optimizing content for search
- Creating shareworthy content
- Promotions like social media
- Building backlinks
Traffic from organic discovery signals site quality.
Ongoing Traffic Analysis
Regular checks should analyze:
- Traffic volumes and sources
- Visitor behavior
- Pages visited
- Time on site
- Bounce rates
- Content resonating
Unnatural patterns could indicate fake traffic issues.
Preventing fake traffic and building organic website traffic authentically demonstrates legitimate site value – earning Google AdSense approval.
Complying with Google’s Content Policies
Aligning with Google’s content policies is vital for AdSense eligibility. You must avoid prohibited content types to get approved.
What Content Does Google Prohibit?
Google bans certain content types, including:
✖️ Violent content
✖️ Sexually explicit content
✖️ Hate speech
✖️ Harassing content
✖️ Harmful or dangerous content
✖️ Regulated goods
✖️ Copyright infringements
Displaying prohibited content risks AdSense rejection or later banning.
Emphasize Original High-Quality Content
Creating valuable content focused on:
- Informative guides
- Researched data
- Educational explainers
- Genuine opinions
…aligns with Google’s content priorities.
Check Content Compliance
Conduct periodic reviews assessing:
| Content Type | Policy Alignment | Changes Needed |
| Blog posts | ✅ Yes / ❌ No | None / Update required |
| Videos | ✅ Yes / ❌ No | None / Update required |
| Images | ✅ Yes / ❌ No | None / Update required |
Identify and resolve non-compliant content.
Regular Policy Updates
Stay updated on Google’s evolving policies by:
Signing up for publisher update emails
Setting calendar reminders to recheck policies quarterly
Remaining continuously compliant builds trust and transparency.
By emphasizing original content and reviewing existing media for policy compliance, you demonstrate commitment to Google’s guidelines – crucial for gaining and retaining Google AdSense approval.
Website Services and Our Mission
Bigfourth’s Google AdSense management services include conducting full website audits assessing elements like site structure, speed, content quality and policy compliance. Our experts then provide actionable recommendations to improve weak areas before submitting for approval. For sites already in AdSense, we regularly optimize based on in-depth analytics insights to enhance ad performance.
Additionally, Bigfourth offers Google AdX account creation, site submission, troubleshooting and ongoing optimization. We help publishers fully tap into the lucrative potential of this premium exchange marketplace. Our team stays on top of the latest AdX policy and product updates to prompt higher CPMs, viewability and fill rates for clients.
As covered in this guide, fundamental factors for Google AdSense approval are valuable content, positive user experience through site speed and navigation, establishing legitimacy and authority, and building organic traffic. Bigfourth’s holistic services span excelling in all these areas. We handle technical optimizations, craft custom content strategies, execute marketing campaigns, configure ad layouts and more.
By leveraging Bigfourth’s Google ad monetization services, websites can successfully get into and maximize earnings from AdSense and AdX while the team handles optimization. We become an extension of your organization, allowing focus on creating great sites and content while we power monetization. Our flexible monthly retainers provide complete management or à la carte training and consulting.
Review Bigfourth’s AdSense and AdX services to learn more about realizing your website’s full monetization potential.
Contact Bigfourth LTD
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